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The Case for Copywriting: A Copywriter’s Perspective
Copywriting, produces a tacit value that no dollar figure could ever reflect (no, this is not my thinly-veiled attemp...
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Creating an Icon: Why Branding Matters
A brand is more than just flashy logos, and cool colours. This post explores what it means to craft an iconic brand.
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Business Basics Grants Program (BBGP) Explained
Business Basic Grants are another generous offering from the Federal Government. Here's how it works, and what you ca...
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Time for a Change: Register your .au Domain Names
The Australian government is encouraging businesses to adopt shorter .au domain names. Here's why.
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Small Business Technology and Investment Boost (SBTAIB) Explained
The Federal Government has rolled out a new SBTAIB incentive. Why should it matter to businesses? We carefully explain.
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Real Estate: Gold Mine for Automated Lead Generation
Automated lead generation simplifies the customer acquisition process for real-estate agents. Here's how.
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