5 min read 16/08/2023

Why ChatGPT isn’t Good at SEO Content Creation

ChatGPT Is Going Places

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As an A.I. language model, ChatGPT is a powerful tool for generating human-like text content.

Currently, Chat GPT are revolutionising how marketers approach content creation and customer engagement. For example, companies like Snapchat and Duolingo are leveraging ChatGPT’s natural language capabilities to improve internal operations.

As the technology continues to evolve, it’s clear that ChatGPT has the potential to reshape the marketing landscape in exciting new ways!

But where it stands, ChatGPT cannot produce SEO-friendly content following Google’s E-A-T guidelines, which is essential for achieving high search engine rankings. But how so? Our Brisbane-based marketing agency investigates the root of the matter.

Google EAT Explained ?️

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. These are the three primary factors that Google uses to evaluate the quality and relevance of web content. In other words, to rank well in search engine results pages (SERPs), your content must demonstrate a high level of expertise, authoritativeness, and trustworthiness in your chosen niche or topic.

While ChatGPT can create content that sounds natural and coherent, it lacks the expertise and authority to create content that satisfies Google’s E-A-T guidelines. This is because ChatGPT is not a subject matter expert, nor does it have access to the same level of domain-specific knowledge and experience a human writer has. The information ChatGPT curates and regurgitates is pooled from an internet database of floating information. It may be a jack of all trades, but it doesn’t quite match the full-scale expertise of a Brisbane-based branding agency. This is an obvious case of “Type 1” vs “Type 2” thinking.

Two Types Of Thinking

Type 1 thinking is more human-centric, focusing on split-second decision-making that is rapid and intuitive. On the other hand, Type thinking is more time-consuming, requiring further deliberation and critical thinking — tasks ChatGPT can do rapidly by trawling through millions of available data points.

For example, if you want to create content on a particular medical condition, you would need to have an in-depth understanding of the condition, its causes, symptoms, and treatment options. A human writer with a medical background can provide said content with a level of authority and expertise that ChatGPT cannot match. Tacit knowledge coming from day-to-day experiences on the job trump factual recitations from the medical literature. The information provides the roadmap for how doctors should operate whilst relying on their intuition to make the “right” calls.

This phenomenon is also extrapolated into the realm of SEO content creation. Content creation requires in-the-field experience rather than simulated ‘in-theory’ explanations! For instance, our Brisbane-based web agency would not have achieved its success without our combined 30 years of combined experience in web design. In this sense, E-A-T principles rely on Type 1 and Type 2 thinking, not either or!

There is no A.I. replacement for human ingenuity and instinct.

Can Google Trust ChatGPT ?

Moreover, Google’s E-A-T guidelines emphasise the importance of trustworthy sources and accurate information. While ChatGPT can generate text based on the input it receives, it cannot verify the accuracy of the information it generates. As a result, the content it produces may contain inaccuracies or biases, which can damage your website’s reputation and harm your rankings. That’s where human fact-checking reigns supreme! We don’t want ChatGPT to rely on user-edited Wikipedia content!

Put it this way! Google thinks like a human being. The search engine is doing the legwork for time-poor searchers. A creative copywriter who follows Google’s E-A-T guidelines can create high-quality content that is not only SEO-friendly but also engaging, informative, and persuasive. A human writer can conduct research, verify sources, and ensure his/her/they content is accurate and trustworthy, making it more likely to rank well in search engine results.

Domain authority, meta-tags, meta-descriptions and keyword research are a few of the skills that fall under the repertoire of a copywriter. More notably, the backend research centred on content gap analyses and user search intent is an art, less a science! ChatGPT lacks the capacity to make these sound determinations.

Furthermore, a human writer can tailor the content to the target audience, using language, tone, and style that resonates with them. This is especially important for content marketing and branding, where the goal is to create a strong brand voice and establish a connection with the audience. ChatGPT may be able to generate content that sounds human-like, but it cannot understand and connect with the audience on an emotional level.

People prefer brands with human faces, not cold-and-distant corporations.

Don’t Worry! Our Jobs Are Still Intact ?‍?

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While ChatGPT is a powerful tool for generating text content, it cannot create SEO-friendly content that satisfies Google’s E-A-T guidelines. To create content that ranks well in search engine results and engages the audience, you need human expertise who has the expertise, authoritativeness, and trustworthiness required to create high-quality content. It can augment digital marketing protocols, but it should not be seen as a complete surrogate.

Partnering with Vesanique can be the key to unlocking your business’s potential and reaching the next level. Our Brisbane-based agency has the human knowledge and marketing expertise to help you connect with your target audience and achieve your goals. We’ve helped brands, both new and established, scale their operations to never-before-seen peaks.

With a proven track record of delivering results-driven strategies and personalised solutions, Vesanique is committed to helping businesses of all sizes succeed in today’s ever-evolving digital landscape. From state-of-the-art web design to spectacular graphic design, we wear all the gloves in the marketing scene! Why contact multiple contractors? We offer all these services and then some — all under one convenient roof!

There’s no shortage of talent in our company, and we’d like to help bring the human touch to your brand. Why not reach out to us? We’d love to share a friendly conversation, discussing the next best steps we can take together to help your brand take off ?.

Let’s talk. Don’t be a stranger ?️.

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