6 min read 16/01/2023
Why Empathy Drives Value in Branding 📊 

Authenticity over audacity 😲 Several weeks have elapsed since Balenciaga’s ill-conceived campaign, drawing the ...

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7 min read 30/12/2022
A.I: A Glimpse Into What 2023 Might Bring

Moving onward 📈 2022 seems to be a variation on a theme, with each passing year more surreal than the last! But the h...

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7 min read 20/12/2022
Why Your Website Isn’t Attracting Leads

You've invested both time and money into your website, but the leads aren't showing up nor are they buying what you'r...

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Have you ever wondered what makes the our industry tick? Wonder no more! Get the latest scoop with Vesanique insights, featuring invaluable branding advice, topical news coverage and interviews with past clients!

Developer of eCommerce branding, wearing a santa hat
6 min read 08/11/2022
Sell More Online Come Christmas Time

When yuletide comes, expect customers to come in droves. Here's how your brand can effectively sell its products/serv...

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eCommerce marketing agency uses woman-with-shopping-bags
10 min read 25/10/2022
It’s Personal: 4 Ways to Personalise Online Selling

Bringing the in-store experience into the eCommerce space humanises the shopper's journey. Here are 4 ways to achieve...

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6 min read 02/08/2022
In-house Marketing: What’s the Catch?

In-house Marketing, while beneficial, is a costly exercise. We present our counterarguments.

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Brisbane Brand Agency Exceptional Experience
8 min read 10/06/2022
The Buyer’s Journey: Delivering an Exceptional Experience

Purchasing online should be a fuss-free experience for consumers. Our post offers a step-by-step breakdown of it.

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Copywriter working with Creative Agencies in Brisbane
6 min read 16/05/2022
The Case for Copywriting: A Copywriter’s Perspective

Copywriting, produces a tacit value that no dollar figure could ever reflect (no, this is not my thinly-veiled attemp...

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Cartoon version of Brand Logo
5 min read 05/05/2022
Creating an Icon: Why Branding Matters

A brand is more than just flashy logos, and cool colours. This post explores what it means to craft an iconic brand.

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real estate branding
4 min read 14/03/2022
Real Estate: Gold Mine for Automated Lead Generation

Automated lead generation simplifies the customer acquisition process for real-estate agents. Here's how.

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Brisbane Aerial Panoramic Cityscape

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