Approach Reflect and refresh
We conducted a discovery exercise with Macil’s leadership team to assess the pain points of their previous website and to determine what opportunities their may be. Through this process, we uncovered that the brand was not clearly defined and there were no guidelines for how it should be represented. As part of our UI/UX strategy we incorporated design elements, developed in collaboration with the Macil team, to build on their visual branding for use in their new custom website.
Outcome Switched on
We established their overarching identity to be “Switched On”, which would inform the verbal and visual branding. Now that we had the foundation for a visual style, we tailored their custom website to borrow unique traits from this concept.
Results x3 increase in unique visitors
Since their new website went live, Macil saw an immediate response with a significant increase in search engine conversions and enquiries. The final design of the website now depicted Macil in a manner befitting of their specialised status amongst the global players in their industry.