Niche athleisure wear brand
Introducing RAMM FIT
- Visual Brand Expansion
- Verbal and Visual Brand Strategy
- Advertising Campaign Concepts
- Custom Shopify Website Design
- Product Design Concepts
- Brand Management Consultancy
RAMM FIT is a unique brand of apparel that is functional, stylish and durable, with a goal to inspire men to become the best version of themselves. The ‘big idea’ used to encapsulate the brand and guide its future is “be true to oneself”. Inspired by Gandhi’s “10 rules for changing the world”, this big idea acts as the foundation for the brand’s personality and drives all communication with its stakeholders.
Approach Brand expansion
RAMM FIT needed a brand design expert to expand its visual and verbal identity for various applications and cater to key personas within its target market. The only prerequisites set by the client were the existing icon and naming had to remain unchanged through the branding exercise.
We set out to develop a wordmark, monogram and supporting iconography which would complement the existing icon and bolster the premium feel and memorability of the RAMM FIT brand. The look and feel of the visual refresh extended to all collateral, apparel, and digital assets including their new custom website based on the Shopify platform.
Outcome Starting a global brand
We successfully developed a brand identity system that has allowed RAMM FIT to cement itself as a truly global brand with loyal customers from around the world.
Results Increased brand equity
The brand system we created consists of an identifiable colour palette, a suite of brand symbols for the various product lines, and a tone of voice for written/verbal communications. Utilising these assets will allow them to tap into the unconverted potential within their customer base.
Results Ecommerce Shopify Store
The Shopify store we built for RAMM FIT is nearing its launch and based on initial consumer feedback, the new look and experience is projected to drive traffic and sales in volumes that the brand has yet to experience.
Feedback RAMM FIT“
I crossed paths with every “expert” in Brisbane it seemed, and none of them came close to the vibe and energy I got from Vesanique. Too many firms overpromise and under deliver and find it hard to keep their word. Vesanique are stand-outs. From the beginning to the end, they were professional, kept to their timeline as promised, and went above and beyond to make sure what they delivered as a final product exceeded my expectations.
What makes them really stand out from the crowd is their attention to the finer details, their knowledge, wisdom and work ethic. They challenge you and don’t just accept your view of how it should be. They tell you what you should know, not what you want to hear. The best thing is, they’re not looking for a transaction. They want to partner with you for the long game and the long road. Your success is their priority when you engage with them. I would say they’re easily one of the best digital branding agencies in Brisbane.
